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Aaron Perlut

Aaron PerlutAaron PerlutAaron Perlut

Aaron Perlut

Aaron PerlutAaron PerlutAaron Perlut
  • Home
  • Death of Compromise
  • Elasticity
  • Atomic
  • The Load Out
  • Blog
  • Contact
  • Stretching Boundaries
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    • Home
    • Death of Compromise
    • Elasticity
    • Atomic
    • The Load Out
    • Blog
    • Contact
    • Stretching Boundaries
  • Home
  • Death of Compromise
  • Elasticity
  • Atomic
  • The Load Out
  • Blog
  • Contact
  • Stretching Boundaries

Dad. Husband. Dog lover. Author. Entrepreneur. Brand reputation manager. Musician. Podcast host.  


I do a lot of stuff. Perhaps too much. With a 30-year career in marketing and public relations, I've been involved in writing books, magazines, and blogs, performing music, hosting podcasts, founding an innovation conference, leading a mustache revolution, running a bar, and more.  


BRAND REPUTATION  

I started my career in television in the early 1990s, but quickly realized it wasn't the right fit for me. I then ventured into a role in public relations, working with agencies like FleishmanHillard and two of the nation's largest energy companies. However, the cultures and expectations I encountered felt outdated and ineffective. I envisioned a different way to build and manage the reputation of brands and organizations—one that embraced bold, creative ideas and utilized technology to connect with audiences, especially in the emerging AI landscape. In 2009, I co-founded Elasticity, an award-winning, digitally-centric marketing communications agency designed to thrive in the fast-evolving information landscape. Throughout my career, I've had the honor of collaborating with incredible people and organizations, including MasterCard, UPS, the Navy SEALs, AT&T, CapitalOne, and Fireball Whisky; as well as various state and regional governments, professional sports franchises and leagues, economic development authorities, well-funded startups, and large non-profits, all while focusing on enhancing their reputation.  


BOOKS, BLOGS & PODCASTS  

I love to write and have a passion for creating content. A few years back, my partner and I co-authored a book on the necessity of customization in marketing. Most recently, I completed "The Death of Compromise," which you can read about here. I also host the Load Out music podcast and Stretching Boundaries with Elasticity, and I am a long-time contributor to Brobible, having written for various other publications, including ESPN.com and TechCrunch, among many others.  


MY LIFE  

I was born in Virginia and eventually moved west with my wife and our two children. When I'm not working, I front the band Atomic Junction, am a Kentucky Colonel, a passionate Chicago Cubs fan, and have had my share of failures in numerous endeavors.

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  • Death of Compromise
  • Elasticity
  • Atomic
  • The Load Out
  • Blog
  • Contact
  • Stretching Boundaries