Aaron Perlut

St. Louis’ Social Media-Driven Saga of Larry Conners and KMOV

admin — Thu, 23 May 2013 19:09:07 +0000

The biggest news coming out of St. Louis this week has been the social media-driven saga of KMOV-TV news anchor Larry Conners. I write about it here in Forbes. ….

Laurence Tureaud’s Enduring Brand

admin — Thu, 23 May 2013 19:07:22 +0000

For those who don’t know me well, I’m a fan of Laurence Turead, a.k.a., Mr. T. Indeed, I’m a very big fan. I write in Forbes about his remarkably enduring brand. Read it here….

Embarrassed and Honored by STL Curator Story

admin — Wed, 22 May 2013 22:10:33 +0000

It’s very hard to embarrass me. Very, very hard. I do such a good job of it myself that when others try it typically falls by the wayside. So when STLCurator.com wrote this story about me – and it did, indeed, embarrass me. I was amazed.

Pixel Press May Provide Brands with Inexpensive, Customizable Gaming Extensions

admin — Tue, 07 May 2013 16:16:38 +0000

Over the past five years, gaming has been a popular means for brands to create extensions to reach consumers. I write about a new tool called Pixel Press that may have fascinating opportunities for brands to customize games in Forbes here…..

Givver and Its ‘Social Media Giving Day’ May Prove Valuable to Smart Brands

admin — Sun, 05 May 2013 17:27:46 +0000

Smart brands know how to leverage philanthropy to carry their marketing endeavors even further. Now Givver.com is making the use social media — and in particular, Twitter — an easier asset in spreading the charitable message. See my latest in Forbes here…..

The Quandary of Self-Publishing

admin — Sun, 28 Apr 2013 17:07:45 +0000

Brands and individuals — today if we participate in social media, we are all self-publishers. Some do it well, others do not. I write about it in Forbes here….

I Chose Poorly

admin — Sun, 21 Apr 2013 19:01:56 +0000

We are all flawed human beings and make mistakes. In Forbes I write about one of my recent ones here……

When PR Programs Net Social Good

admin — Mon, 01 Apr 2013 14:24:47 +0000

It’s April Fools Day which marks the one year anniversary of perhaps the dumbest client campaign I ever schemed up. Or was it? Many people think I’m absolutely nuts, and that’s partially right. To quote the Easter Bunny, part of my brain “just aint right.”

However, last year I was able to take a ridiculous concept I’d come up with a few years prior, and with the trust of my good friend Scott Gulbransen at H&R Block helped launch a campaign called the Million Mustache March for the STACHE Act with a great team of folks that I work with.

The end product had amazing business results that I’m very proud of. But more important, one year later we were able to witness the social good created by it. Have a look if here if you care.

Reviewing Alderman’s “Book of Times”

admin — Sun, 31 Mar 2013 22:34:26 +0000

With two busy boys and my hand in a lot of pots, I don’t get a lot of time to read books anymore. However, I did get to review Lesley Alderman’s “The Book Of Times” for Forbes recently. See my post here…….

The Sky Continues to Fall in State of Media

admin — Wed, 20 Mar 2013 21:15:10 +0000

Since 2007 I’ve been harping on the need of the PR industry to better address changes in media. Some have reacted, some have ignored reality. Today I write about that in the context of Pew Research’s State of The Media 2013 report. See my piece at Forbes.com here…..