In the wake of the major algorithmic updates named for adorable animals (Panda, Penguin, and Hummingbird, to name a few), there has inexplicably been another round of doomsayers decrying the value of SEO, claiming it is all but dead. Yes, SEO has changed, but it’s never been more valuable as it relates to social media and [...]
Continue readingAaron Perlut
Aaron Perlut
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Welcome
Since the early 1990s I’ve been working in some aspect of media or marketing on behalf of a broad array of public figures and organizations.
As our world becomes increasingly more digital, we each develop an online footprint. Some are larger than others, mine included. That’s why I created this site — as a hub to connect my digital footprint. Mine includes the digital marketing and PR firm I helped found in 2009, Elasticity, the media I contribute to including Forbes and SocialMediaToday, the platform I created that serves as ground zero for the facial hair movement, the first regional improvement platform leveraging crowdsourcing and crowdfunding that I’m honored to have helped launch, and my endeavors into the entrepreneurial startups scene through Startup Voodoo, among others.
This is the center of my digital footprint and I hope it gives you a sense of who I am, the work that I do, and the causes I support.
Twitter Feed
Apparently when one drinks too much, you can do and say things you should not and then feel like crap the next day
Killin DC Chris Christopher Tony @ (at @ThePartisanDc w/ 6 others) https://t.co/0CrKszLdgZ
Lovin this DC bar Tony Christopher (@ Penn Quarter) https://t.co/LWMBotFaFr http://t.co/2yw1wmAuLw
Tony (@ Capitol City Brewing Company - @capcitybrewers w/ 3 others) https://t.co/Q6zweyPG53
Follow @aaronperlutAbout Me
Aaron Perlut
Welcome.
You could say I’ve been around the block: I’ve written speeches for government officials, produced television packages for mid-tier market stations, introduced the concept of managed healthcare to the Southeast U.S., launched new Pepsi products, managed communications around power plant fatalities, nuclear security, labor strife, smoking cessation, created global thought leadership platforms for Fortune 100 executives, and I write for Forbes on marketing and HuffingtonPost on a variety of silly topics. I also like v-necks.
After building my career as a national media relations and reputation management strategist, I was a relatively early adopter in the new media space, creating communities and becoming active in blogging before Facebook, Twitter, and some very influential blogs alerted the rest of the world that new media really mattered. Therefore my approach to helping organizations manage their reputation or market brands hinges on using creative solutions and narratives that are integrated through multiple marketing channels to break through the clutter of a crowded information landscape and deliver tangible results.
Sometimes I support risk, but never without an eye toward the potential reward. And the culture of the brand is always a principle consideration. You cannot pretend to be something you are not or thou shalt be exposed.
I’ve proven to be an effective communications strategist for some 20 years for companies and brands like H&R Block, UPS, AT&T, Enterprise Rent-A-Car, Papa John’s, Pepsi, Capital One, Entergy, Progress Energy, SunEdison, the Virginia Department of Transportation, Emerson Electric, PacifiCare, Charter Communications, Anheuser-Busch/InBev, and others.
Outside of work, I’m a typical, deeply flawed human being who faces the same challenges as any other upright mammal. I’m married to perhaps the most tolerant woman on the planet and we have two increasingly mouthy children. My dog’s name is Chewbacca. I love the woebegone Chicago Cubs and consider Wrigley Field my Mecca. I periodically ride in the New Orleans Mardi Gras Krewe of the Rolling Elvi and long to be the player personnel czar of my favorite NBA team, the Washington Bullets (I do not accept the “Wizards”). I am considered a mustache pioneer in the facial hair community and have a Ph.D. in nuclear mustacheology (sad but true). I love most beers. I consume vast quantities of bacon and unicorn meat breakfast tacos and believe vegetarians are Communists (apologies to my brother). Mr. T and Malcolm X are my heroes. And, I’m frightened by hypocrites, extremists, people who cannot admit when they are wrong, and those who try to make you believe they are perfectly normal.
My Digital Footprint
Aaron Perlut
My Latest Blog Posts
Aaron Perlut
As Facebook, and for that matter, most social media outlets, dive deeper into pay-for-play for brands, at least they are taking the more transparent route….unlike daytime talk shows have in the past. Read more here on SocialMediaToday.com……
Continue readingOver the past few years I’ve been deeply engaged in startup entrepreneurial ecosystems and today, Ed Domain of Techli and I introduced a new conference on this topic — StartupVoodoo. Here’s a piece about StartupVoodoo on Techli with more details.
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