I am a beer lover. Guilty as charged. So I decided to turn my passion into a recent feature on Brobible about the burgeoning craft beer scene in the city I call home – St. Louis, which is arguably America’s original beer town. Read the story here on Brobible…..
Continue readingAaron Perlut
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Welcome
A recognized thought leader in brand reputation management, Aaron Perlut helps a broad range of organizations — ranging from Fortune 500s to professional sports teams to economic development authorities to well-funded technology startups — shape reputation and market brands in an evolving media environment. With a career spanning more than 20 years in media and marketing, he helps leads St. Louis-based integrated digital marketing and reputation management firm Elasticity, contributes to a wide range of media outlets including HuffingtonPost, Forbes, AdWeek, BroBible; and is active in the entrepreneurism and startups community as co-founder of Startup Voodoo and curator of Accelerate St. Louis.
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Aaron Perlut
Welcome.
Aaron Perlut prefers disruption to being static. Having written speeches for government officials, launched exchanges for the Affordable Care Act, introduced new Pepsi products, worked with NFL owners, managed communications around power plant fatalities, nuclear security, labor strife, smoking cessation; created global thought leadership platforms for Fortune 100 executives, crafted anti-hipster campaigns as a means of positioning national tax brands — he’s clearly been around the block a few times.
After building his career as a national media relations and reputation management strategist, Aaron was an early adopter in the digital media space, creating communities and becoming active in blogging before Facebook, Twitter, and some very influential blogs alerted the rest of the world that new media really mattered. He also grasped early-on that block and tackle communications would not work, particularly living in silos. Instead, more creative, highly disrputive and unique organizational or brand narratives must be developed and delivered across multiple, integrated channels to break through the clutter of a crowded information landscape and deliver tangible results.
Aaron’s track record of success has proven-out while working with organizations and brands like H&R Block, UPS, AT&T, Enterprise Rent-A-Car, Charter Communications, Papa John’s, Pepsi, Capital One, CafePress, Entergy, Progress Energy, SunEdison, the Virginia Department of Transportation, Emerson Electric, PacifiCare, Charter Communications, Anheuser-Busch/InBev, and others.
Outside of work, Aaron is a typical, deeply flawed human being who faces the same challenges as any other upright mammal.
He is married to perhaps the most tolerant woman on the planet and has two increasingly mouthy children, as well as a dog named Chewbacca. Aaron’s woebegone Chicago Cubs and Washington Bullets (he does not accept the name “Wizards”) bring him continued pain an anxiety, as do vegans, vegetarians, nor those who do not recognize the rugged good looks that come with a life of facial hair.
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Aaron Perlut
Something known as the “Flutie Effect” takes into account the significant value, visibility and impact that high profile athletic success can have on an academic institution’s overall reputation. And coming off it’s stellar performance in the NCAA Tournament, Loyola University Chicago has never had a greater opportunity to maximize the visibility of its brand. I write […]
Continue readingIn the marketing space, understanding and calculating an appropriate return on investment or ROI is challenging for numerous reasons. I examine on the Elasticity blog here…..
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