Greetings mortal mammals. I’m Aaron Perlut, a founder and partner at Elasticity. For some 25 years (damn I’m old) I’ve cobbled together a diverse range of experience in journalism, public relations and digital marketing. My career started in television but that really, really sucked. Hence, I ended up as a brand reputation manager and builder working at agencies such as FleishmanHillard as well as for two of the nation’s largest energy companies. Along the way I’ve worked with a range of organizations – Fortune 500s, state governments, professional sports franchises, economic development authorities, well-funded startups and large non-profits – primarily focused on managing reputation and marketing brands across a diverse channels in an evolving media environment. All the while I’ve maintained somewhat of a foothold in journalism as my heart lies in content production, contributing to HuffingtonPost, Forbes, ESPN, TechCrunch, AdWeek, BroBible and more.
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In Case You Want More
Apparently the introduction wasn’t enough as now you’re reading this section, which both pleases and perplexes me. But hey, let’s get to know one another better…..kinda sorta.
Here’s me in a pill: I prefer disruption to being static. I get bored easily – a child of ADHD. I’ve written speeches for government officials, launched exchanges for the Affordable Care Act, introduced new Pepsi products, worked with NFL owners, managed communications around power plant fatalities, nuclear security, labor strife, smoking cessation, created global thought leadership platforms for Fortune 100 executives, crafted anti-hipster campaigns as a means of positioning national tax brands.
Indeed, I’ve been around the block a few times and I smell semi-aged, whatever that means.
My career arc: I started in television. That sucked. Then I stumbled into PR and built a career as a national media relations and reputation management strategist. But in the early 2000s I saw media dying and became an early adopter in the digital media space, creating communities and becoming active in blogging before Facebook, Twitter, and some very influential blogs alerted the rest of the world that new media really mattered.
I accepted a reality early-on that block and tackle communications would and, to this day, does not work – particularly living in silos. Instead, I believe very passionately that more creative, highly disruptive and unique organizational or brand narratives must be developed and delivered across multiple, integrated channels. Brands must break through the clutter of a crowded information landscape to deliver tangible business results.
And my track record, I hope, has proven this out while working with organizations and brands like H&R Block, UPS, AT&T, Enterprise Rent-A-Car, Charter Communications, Papa John’s, Pepsi, Capital One, CafePress, Entergy, Progress Energy (now Duke Energy), SunEdison, the Virginia Department of Transportation, the Federal Reserve Bank, GoDaddy, Fireball Whisky (communist there’s no “e”), Emerson Electric, PacifiCare, Charter Communications, Anheuser-Busch/InBev and others.
Outside of work, I’m just typically typical, underwhelmingly underwhelming, a deeply flawed human being who faces the same challenges as any other upright mammal.
Fortunately, however, I’m grounded – married to perhaps the most tolerant woman on the planet with two increasingly mouthy children, as well as a dog named Chewbacca.
I also love the Chicago Cubs and Washington Bullets (I do not accept the name “Wizards”), vegans and vegetarians concern me, and perhaps most important – I’m the recognized founder of the free-facial-hair movement ensuring people of facial hair are fairly treated worldwide.