Since the early 1990s I’ve been working in some aspect of media or marketing on behalf of a broad array of public figures and organizations. And as our world becomes increasingly more digital, we each develop an online footprint. Here you find the bridge to mine — ranging from Elasticity, the digital marketing and PR firm I help lead; to the media I contribute to including Forbes and SocialMediaToday; the entrepreneurism and startups thought leadership conference I run – Startup Voodoo; the platform I created that serves as ground zero for the free facial hair movement; to the globally recognized regional improvement platform leveraging crowdsourcing and crowdfunding that I’m honored to have helped launch; among others.
I caught a Golden Snitch!!!! #ElasticHP http://t.co/fTkIh6kmxv
Working and eatin Andrew (@ Missouri Athletic Club - @macstlouis) https://t.co/3WALfinhAZ
RT @StartupVoodoo: RT @coble Nice article by @dstrom on successful STL startup, Yurbuds: http://t.co/B0tP5Zn7Ol
RT @socialmedia2day: A Sharp Spear Tip Is the New Necessity. @aaronperlut #Headlines #Content http://t.co/pyn8NI4XQa
I hate being static, which is why I’ve written speeches for government officials, helped introduce the concept of managed healthcare to the Southeast U.S., launched new Pepsi products, managed communications around power plant fatalities, nuclear security, labor strife, smoking cessation, created global thought leadership platforms for Fortune 100 executives, written jokes for ESPN, produced television packages for mid-tier market television stations, and enjoy a rugged pair of reasonably priced slacks.
After building my career as a national media relations and reputation management strategist, I was a relatively early adopter in the digital media space, creating communities and becoming active in blogging before Facebook, Twitter, and some very influential blogs alerted the rest of the world that new media really mattered. Therefore my approach to helping organizations manage their reputation or market brands hinges on using creative solutions and narratives that are integrated through multiple marketing channels to break through the clutter of a crowded information landscape and deliver tangible results. Sometimes I support risk, but never without an eye toward the potential reward. And the culture of the brand is always a principle consideration. You cannot pretend to be something you are not or thou shalt be exposed.
I’ve proven to be an effective communications strategist for some 20 years for companies and brands like H&R Block, UPS, AT&T, Enterprise Rent-A-Car, Papa John’s, Pepsi, Capital One, Entergy, Progress Energy, SunEdison, the Virginia Department of Transportation, Emerson Electric, PacifiCare, Charter Communications, Anheuser-Busch/InBev, and others.
Outside of work, I’m a typical, deeply flawed human being who faces the same challenges as any other upright mammal. I’m married to perhaps the most tolerant woman on the planet and we have two increasingly mouthy children. My dog’s name is Chewbacca. I love the woebegone Chicago Cubs and consider Wrigley Field my Mecca. I periodically ride in the New Orleans Mardi Gras Krewe of the Rolling Elvi and long to be the player personnel czar of my favorite NBA team, the Washington Bullets (I do not accept the “Wizards”). I am considered a mustache pioneer in the facial hair community and have a Ph.D. in nuclear mustacheology (sad but true). I love most beers. I consume vast quantities of bacon and unicorn meat breakfast tacos and believe vegetarians are Communists (apologies to my brother). Mr. T and Malcolm X are my heroes. And, I’m frightened by hypocrites, extremists, people who cannot admit when they are wrong, and those who try to make you believe they are perfectly normal.