Whether it’s in basketball or business — chemistry matters. The pieces must work well together, in unison. It doesn’t mean each individual must agree on every little detail of an approach, but there’s a yin and a yang, and if working well, it produces results. I write about it on the Elasticity blog here.
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Welcome
A recognized thought leader in brand reputation management, Aaron Perlut helps a broad range of organizations — ranging from Fortune 500s to professional sports teams to economic development authorities to well-funded technology startups — shape reputation and market brands in an evolving media environment. With a career spanning more than 20 years in media and marketing, he helps leads St. Louis-based integrated digital marketing and reputation management firm Elasticity, contributes to a wide range of media outlets including HuffingtonPost, Forbes, AdWeek, BroBible; and is active in the entrepreneurism and startups community as co-founder of Startup Voodoo and curator of Accelerate St. Louis.
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One Book Every Media Consumer Must Read. Words by @Dom_Vaiana of @GoElastic https://t.co/bP9xKUkSDr
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Follow @aaronperlutAbout Me
Aaron Perlut
Welcome.
Aaron Perlut prefers disruption to being static. Having written speeches for government officials, launched exchanges for the Affordable Care Act, introduced new Pepsi products, worked with NFL owners, managed communications around power plant fatalities, nuclear security, labor strife, smoking cessation; created global thought leadership platforms for Fortune 100 executives, crafted anti-hipster campaigns as a means of positioning national tax brands — he’s clearly been around the block a few times.
After building his career as a national media relations and reputation management strategist, Aaron was an early adopter in the digital media space, creating communities and becoming active in blogging before Facebook, Twitter, and some very influential blogs alerted the rest of the world that new media really mattered. He also grasped early-on that block and tackle communications would not work, particularly living in silos. Instead, more creative, highly disrputive and unique organizational or brand narratives must be developed and delivered across multiple, integrated channels to break through the clutter of a crowded information landscape and deliver tangible results.
Aaron’s track record of success has proven-out while working with organizations and brands like H&R Block, UPS, AT&T, Enterprise Rent-A-Car, Charter Communications, Papa John’s, Pepsi, Capital One, CafePress, Entergy, Progress Energy, SunEdison, the Virginia Department of Transportation, Emerson Electric, PacifiCare, Charter Communications, Anheuser-Busch/InBev, and others.
Outside of work, Aaron is a typical, deeply flawed human being who faces the same challenges as any other upright mammal.
He is married to perhaps the most tolerant woman on the planet and has two increasingly mouthy children, as well as a dog named Chewbacca. Aaron’s woebegone Chicago Cubs and Washington Bullets (he does not accept the name “Wizards”) bring him continued pain an anxiety, as do vegans, vegetarians, nor those who do not recognize the rugged good looks that come with a life of facial hair.
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Aaron Perlut
My Latest Blog Posts
Aaron Perlut
Media Relations Basics: The Trump Administration, it’s relationship to the Michael Brown tragedy in Ferguson, Missouri, and the ultimate impact played out through human psychology. In cover in Forbes here….
Continue readingOur business begins with never losing sight of the end goal. What is the challenge we were hired to address? It might be driving sales, protecting or building reputation, or both. Along the way, we also must frequently make tough choices in the heat of moment about prioritization, brand culture, strategy, word choices and more. And […]
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